Setup for Enhanced Ecommerce Tracking (CB Enterprise only)

Note: Be sure you have added the tracking Code to your website before you set up Ecommerce Tracking.

To enable Enhanced Ecommerce, you follow these steps:

Enable it in the CB backend

  • You find the setting at ‘Settings’ -> ‘Structured Data and Google Analytics’.

 

  • Add Funnel Steps to ‘Checkout Labelling’

You need to enter exactly these funnel steps (the numbers are important, the label names you can choose).
Important: Mind that step 5 (Order Placed) is not the actual payment. Once the payment was received (or precisely - when the order status is changed to ‘paid’) CB sends the transaction information to GA which completes the funnel.